Sales-Driven Development

Larman BookI invented agile development. No, that’s not as cocky as it sounds. Every development manager I know has been trying to reduce cycle times, forever. At BMW, we did quarterly releases of call center software, and that was on client-server technology. As a profession, we have always been as agile as possible given the tools of the day.

What we call “agile development” is the ability to release software early and refactor it later. People generally overlook the high cost of refactoring, but I’ll save the critique for a later post. You can read The End of Agile, over at Effective Software Design. What I would like to present here is a practical approach that served us well at MenuVantage, and which is still relevant today.

We were operating in a highly competitive, fast moving market. Our sales people would come in and say they had just lost a sale because Brand X had some feature we didn’t. Better yet, they would have closed the sale on the promise that we would have it in next release. The developers complained about “sales driven development,” which, today, sounds like it could be a book title.

Our cycle ran from development on the local laptops, through automated daily builds, to the hosted production servers – every six weeks. I know that the scrum literature talks about producing “shippable” code every two weeks, but few shops actually move to production that frequently unless they are in a consumer market, running AB tests. I assume that most of my readers are developing business software for dealers and finance sources.

One innovation in our process was a second QA environment, on the company extranet, where product owners could preview the work in progress. Business requirements were thin, as I’ll explain later, and the extra environment gave us some ability to iterate within the six week cycle. I dubbed it “rolling QA,” in the process document.

When we deemed that it had rolled enough, we froze this code and moved it to production.   Meanwhile, “nightly QA” would already be in use for the next release (see diagram). We also maintained a second copy of production, called “post-prod,” that we could use just in case we should ever need to diagnose and fix a critical problem in production.PipelineAs each release went live, the product owners would meet to negotiate the content of the next release. This expression, “product owner,” is another thing that bugs me about scrum. In this case, though, the meeting included the legal owners of the company. We might differ over development priorities, but we had absolutely congruent goals for the company.

In preparation for the meeting, we would have pulled together a short list of the highest priority change requests, and estimated them – in hours. We did not use “complexity points,” because sales and finance people are much happier thinking in hours. For one thing, it facilitates a discussion about how many developers there are and how many hours they work. If you are uncomfortable having this discussion, trust me – using an arcane metric instead of hours will not make it easier.

Within the development team, we did use complexity to derive each estimate, by counting how many modules, pages, queries, etc., had to be changed. Contract developers have bid projects this way forever. I am thinking, in particular, of a spreadsheet used by Ernst & Young’s Advanced Development Center. Over time, the conversion factors are updated, so “institutional learning” about the estimates is captured.

We used conventional bug tracking software to manage the backlog. They get better every year. I will note that the last scrum system I used, JIRA, is a repurposed bug tracker. This is part of the reason why I find agile is better for enhancing an existing product than it is for the initial release – but that’s the other post.

My job was to collect high level requirements, write specs, and groom the backlog. Requirements were at the level of, “we need rollbacks so that we can do Sign & Drive.” This is actually not a bad formulation for a scrum story card. Readers will recognize the complexity concealed within this simple request – the UI changes and the math, lots of math.

The goal of the planning meeting was to distill the “short list” into an even shorter list of requests we could accommodate in the release. Don’t be surprised if your short list becomes a LIFO stack. That’s human nature. If something was hot two cycles ago, and it was never scheduled, then it probably isn’t hot anymore.

Development would start the meeting by presenting the short list and announcing how many hours we had available. Initially, we might have been paring a 3,000 hour short list down to 1,500 for the release. After a few cycles, though, everyone was able to predict what the final slate would be. The meetings became shorter and less contentious.

This is where we really enjoyed the advertised benefit of agile – and what motivates me to endorse this approach. The group learned that if we didn’t get all our requests into this release, we could rely on the next one, and the sales team developed a feel for how much they could promise.

Rich Internet Applications for F&I

One of the fun things about my job is that I get to see the latest developments in F&I software.  Back when I did my first credit system, client-server technology was the state of the art.  This allowed a feature-rich user interface, but we had to build a huge point-to-point network to support it.

Web-based systems have dramatically reduced deployment costs but, until recently, the user experience was pretty ugly.  When I left MenuVantage, we were just starting to experiment with AJAX and Silverlight.  Silverlight has a nice grid control, among other things, and can support a page densely packed with controls.  I am surprised we don’t see more Silverlight in the F&I space.

Vision Menu uses web parts, and a clean white page reminiscent of Google.  Web parts are a handy way to segment your page into reusable parts, and also to support personalization.  I saw another system recently, using Flash to good effect – but Flash is not my favorite.  I still think of Flash as a graphics control, and I run a Flash blocker on my browser.  Steve Jobs doesn’t like Flash, either, and it won’t run on your iPad.

Stone Eagle uses AJAX in the latest version of their service-contract administration system.  AJAX is my favorite, because it seems to fit best in the .NET programming style.  With AJAX, Stone Eagle achieves the same rich experience you would enjoy on a desktop application, without the deployment issues.

Process Agnostic

Here’s a tip for designers of F&I software.  The way to win a feature-function debate is to challenge the other guy’s understanding of the process.  A surprising number of design decisions are made with no attention to process.

When, exactly, is the dealer going to do that?

Standalone product portals are just one example, where the F&I manager has to break his flow for a one-off activity and some extra keypunching.  By the way, pretty much every downstream system must have a DMS interface.

Among experienced designers, two techniques are successful.  One is to have a thorough understanding of the process.  Does he print the menu first, or the finance contract?  The big DSPs have people who study this all day long, on videotape.

The other technique is to design your software to work with more than one process – nonspecific, or “agnostic” in the vernacular.  This is not an excuse to duck process decisions.  On the contrary, you have to choose specific decisions not to make, and then design for various uses.

For example, MenuVantage can read an existing deal from the DMS, or create a fresh one and insert it.  It takes extra programming to support both processes, but it overcomes a likely objection from the dealer.

BMW Dealer Visit

TruckIn my business, you can never spend too much time in the dealership.  I bought a new car over the weekend, and took the opportunity to study their software (they didn’t believe me, that I had invented the InfoBahn).

“Hey, can I sign this waiver electronically?”  No.

“Does this desking system push to ADP?”  Not exactly.

Aeros is a slick little system, certified by BMW two years ago.  I gather they’re in a couple hundred dealerships.  I liked Aeros a lot, but noticed the F&I Manager rekeying between it and ADP.  Just user error, I hope.

The same goes for the menu presentation.  Scratching out the GAP row with a Sharpie is probably not what Maxim intended.

I enjoyed using Zag.  They have a good, web-friendly process, and it gets you close to invoice before the first phone call.  Of course, this cuts into gross – but hey, I drove past the other BMW dealer.  Like many BMW drivers, I will order a car sight-unseen. This makes BMW a prime brand for online selling, and Zag.