For my sins, I have joined the “AI not kill SaaS” debate. I am motivating this with the Salesforce stock chart, which went off 30% in the recent “Saaspocalypse.” Charts for Thomson Reuters, Service Now, and Atlassian look about the same.
By 2030, more than 60 percent of software economics could flow through agentic systems rather than legacy SaaS seats.
So, why are people debating an accomplished fact? Because of a faulty thesis. This thesis (which I have actually read, not naming names) is that someone can vibe code a new Salesforce. This is a strawman. That’s not the thesis that wiped out $300 billion of market cap.
Someone probably could vibe code a new Salesforce app, but – that’s obviously not the same as killing Salesforce, the company, nor SaaS in general.
The thesis, according to Satya Nadella, is that business logic will come to reside in AI agents, leaving SaaS systems as mere databases. According to Goldman Sachs, by 2030, more than 60 percent of software usage could flow through agentic systems rather than legacy SaaS seats.
The fact that a single, well-prompted AI agent can now do the job of five or ten “seats” does not bode well for the old framework.
The more recent stock tankage in February – that 16% gap down in Thomson Reuters – is attributable to Claude Cowork, coupled with that day’s release of a prompt that does legal contract review. Yes, one single prompt. Again, it’s not feature coding – it’s the pricing model.
Consider Salesforce, for example. Each literal headset-wearing agent needs a “seat license.” With Claude Cowork, no human agent would ever interact directly with Salesforce. Robots talk to Salesforce, with 10X efficiency, and only escalate to humans when they have to.
As Phil Rosen puts it, “the fact that a single, well-prompted AI agent can now do the job of five or ten seats does not bode well for the old framework.”
None of this says that SaaS is dead, exactly. What it says is that SaaS vendors need to reinvent themselves – something legacy “growth to value” companies have historically failed to do.