Since moving to Toronto, I have been renovating the house and making a study of Canadian F&I. Some things here are more advanced, like the variety of financing plans, and some are backward. Pictured here is something I haven’t seen in a long time – the dreaded “secret price” button. This is a far cry from dealer sites in the U.S. and contrary to everything I believe about e-commerce. For my new friends in Canada, here is the right approach. As a consultant, this just means more work for me.
Virag Consulting 